Bernstein-Rein Loses Wal-Mart
It's official, the biggest agency in town lost its biggest account. Ad Age reports that Bernstein-Rein is not on the list of five finalists for the Wal-Mart review, and Bernstein-Rein officially released a statement announcing its partnership with Wal-Mart will come to and end.
Another one of BR's accounts could also be in jeopardy. AdWeek reports that NetZero has contacted other agencies about its $70 million account. Not a good day for Bernstein-Rein.