"Let's All Discover" a Good Commercial
The Discovery Channel has made a huge resurgence with original programming, a big advertising push, and sponsoring the cycling team of seven-time Tour de France champion, Lance Armstrong. Original shows like American Chopper, Dirty Jobs, Myth Busters, and Deadliest Catch have transformed the network from science class to a satisfaction for curiosity.
Discovery's "Let's all discover" campaign supports and reinforces this transformation. The brilliant tagline, which truly captures what the channel is all about, comes from TM.